Meta Ads That Build Brand
and Fill Your Pipeline

3 billion people use Facebook and Instagram. Unicrats builds Meta Ads campaigns that reach the right ones — with custom audiences, lookalike targeting, and creative that converts.

3B+ Meta Platform Reach
2.4× Average Lead Volume Increase
₹180 Average India CPL
90%+ Contact Rate on Leads

Unicrats manages Meta Ads (Facebook + Instagram) for businesses across India and the USA. Unlike Google Ads which captures existing demand, Meta Ads creates demand by reaching people based on demographics, interests, behaviors, and life events. We specialise in lead generation campaigns, retargeting funnels, and lookalike audience scaling that delivers qualified prospects at predictable cost.

Key benefits for your business

Precision Audience Targeting

Target by age, location, interests, behaviors, life events, and job titles — reaching people who fit your ideal customer profile.

Lookalike Audiences

We build lookalike audiences from your best existing customers and scale them to find new buyers who behave identically.

Native Lead Gen Forms

Meta Lead Ads capture contact details without leaving the app — dramatically increasing form completion rates.

Creative Production

We produce ad creative (static, video, carousel) proven to stop the scroll and drive action in your industry.

Retargeting Funnels

Multi-step retargeting sequences re-engage website visitors, video viewers, and form abandoners until they convert.

CRM Integration

Leads delivered in real time to HubSpot, Go High Level, Zoho, or any webhook — no manual data handling.

How we deliver results

01

Audience Research

Map your ideal customer's demographics, interests, and behaviors to build precise targeting parameters.

02

Creative & Campaign Build

Produce ad creative and build campaign structure — objectives, ad sets, and budgets aligned to your CPL targets.

03

Launch & Learn

Go live and collect data. Meta's algorithm learns from early conversions — we monitor and adjust daily.

04

Scale Winners

Duplicate winning ad sets, expand to lookalike audiences, and increase budgets on proven combinations.

Technologies & Tools We Use

Meta Ads ManagerMeta PixelMeta CAPIWhatsApp Business APIHubSpotGo High LevelZapierGoogle Analytics 4Looker Studio

Industries we serve

Real EstateHealthcare & ClinicsEducation & EdTechE-commerceSolar & Renewable EnergyLegal ServicesRoofing & ConstructionLocal Services MumbaiMortgage & FinanceSaaS & Technology

Why leading companies choose us

We are a team of 50+ specialists across SEO, development, cybersecurity, cloud, and BPO — delivering measurable outcomes for clients across the US, UK, UAE, and India.

Meta Business Partner

Our team holds Meta Blueprint certifications and stays current with platform algorithm changes.

India & USA Specialists

Dedicated specialists for India market (Hindi/English creative, WhatsApp integration) and US market (state-level compliance, local targeting).

Weekly CPL Reports

Transparent weekly reports showing CPL by audience, creative, and placement — no vanity metric reporting.

Get a free consultation

No commitment. Response within 2 hours.

Frequently asked questions

What is the minimum budget for Meta Ads?
We recommend a minimum of ₹30,000/month ad spend for Indian campaigns and $1,500/month for US campaigns to generate enough data for optimisation. Campaigns below this threshold struggle to exit the learning phase, resulting in inconsistent CPL.
How is Meta Ads different from Google Ads?
Google Ads captures existing demand — people actively searching for your service. Meta Ads creates demand by reaching people who fit your customer profile but are not actively searching. Meta works best when combined with Google Ads: Google captures intent, Meta builds brand and re-engages website visitors.
What ad formats work best for lead generation on Meta?
Native Lead Ads (forms that open within Facebook/Instagram without leaving the app) typically achieve the lowest CPL for service businesses. Video ads perform best for brand awareness and top-of-funnel. Carousel ads work well for showcasing multiple services or properties.
How do you track Meta Ads conversions accurately with iOS privacy changes?
We implement Meta's Conversions API (CAPI) server-side tracking alongside the standard Pixel to recover data lost from iOS 14.5+ privacy changes. CAPI typically recovers 20–40% of conversions that the Pixel alone misses, dramatically improving campaign optimisation.
Can Meta Ads work for B2B lead generation?
Yes, particularly for SME decision-makers. For enterprise B2B, LinkedIn Ads typically outperform Meta due to professional targeting. For SME owners, local business decision-makers, and professional services, Meta's demographic and interest targeting can reach the right people at significantly lower CPL than LinkedIn.

Ready to grow your business
with Meta Ads?

Join 100+ companies in Mumbai, India & USA that trust Unicrats for results.

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Get Your Free Marketing Audit

Personalised growth plan for Mumbai & USA markets — no commitment required.

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