Google Ads (PPC)

Google Ads That Deliver
Leads — Not Just Clicks

Most Google Ads accounts waste 40–60% of budget on irrelevant clicks. Unicrats rebuilds campaigns from the ground up — targeting only high-intent buyers, eliminating wasted spend, and scaling what converts.

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$68 Average US Client CPL
4.1× Average Google ROAS
30 Days to First Leads
100+ Campaigns Managed

Unicrats is a performance-focused Google Ads agency serving businesses in India (Mumbai, Pune, Delhi) and the USA (New York, Texas, California, Florida). We manage Google Search, Display, Shopping, and YouTube campaigns with one obsession: profitable cost per lead. Our certified specialists build campaigns that match exact buyer intent, eliminate wasteful spend, and scale winning ad groups with confidence.

Why It Matters

Key benefits for your business

Intent-Based Targeting

We only bid on keywords where users are actively ready to buy — not broad match terms that attract browsers.

Zero Wasted Spend

Aggressive negative keyword management and search term reviews eliminate irrelevant clicks before they drain your budget.

Full Conversion Tracking

Every lead, call, and sale tracked back to exact keywords, ads, and campaigns. No dark data.

Smart Bid Management

Target CPA and tROAS bidding powered by your conversion data — not Google's generic defaults.

You Own Everything

Your ad account, data, and audiences belong to you — always. No vendor lock-in, ever.

Live Results in 30 Days

Campaigns built and live within 2 weeks. First qualified leads typically within 30 days of launch.

What We Offer

Our Google Ads (PPC) services

Search Campaign Management

Keyword research, ad copy, bid strategy, and Quality Score optimisation for maximum leads at minimum CPL.

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Google Shopping Ads

Product feed optimisation and Shopping campaign management for e-commerce with target ROAS bidding.

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YouTube & Display Ads

Retargeting and awareness campaigns across Google's Display Network and YouTube to stay top-of-mind.

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Call-Only Campaigns

Drive direct phone calls from high-intent searchers — ideal for local services and appointment-based businesses.

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Remarketing Campaigns

Re-engage website visitors who did not convert with precisely targeted follow-up ads.

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Landing Page CRO

Custom landing pages built for each campaign that convert 3–5× better than sending traffic to your homepage.

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Our Process

How we deliver results

01

Account Audit

Diagnose existing waste, Quality Score issues, and missed opportunities. Delivered as a prioritised action plan.

02

Campaign Build

New campaign structure, keyword lists, ad copy, and negative keywords built for your industry and geography.

03

Launch & Track

Go live with full conversion tracking. We monitor hourly in the first 48 hours for anomalies.

04

Optimise Weekly

Weekly bid adjustments, negative keyword additions, ad copy A/B tests, and Quality Score improvements.

05

Scale What Works

Increase budget into proven ad groups. Replicate winning campaign structures across new geographies.

Technologies & Tools We Use

Google AdsGoogle Analytics 4Google Tag ManagerGoogle Merchant CenterLooker StudioHotjarUnbounceHubSpotZapier
Industries

Industries we serve

Solar & Renewable EnergyRoofing & ConstructionMortgage & FinanceHealthcare & ClinicsReal EstateLegal ServicesEducation & EdTechSaaS & TechnologyE-commerceLocal Services Mumbai
Why Unicrats

Why leading companies choose us

We are a team of 50+ specialists across SEO, development, cybersecurity, cloud, and BPO — delivering measurable outcomes for clients across the US, UK, UAE, and India.

Google Certified Specialists

Our team holds active Google Ads certifications across Search, Display, Shopping, and YouTube.

Cross-Industry Benchmarks

We manage campaigns across 10+ industries and apply learnings from every account — so your campaign benefits from our full portfolio intelligence.

Weekly Strategy Reviews

Regular calls to review performance, discuss market changes, and align campaign direction with your sales pipeline.

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No commitment. Response within 2 hours.

FAQ

Frequently asked questions

How much does Google Ads management cost?
Google Ads management at Unicrats starts at ₹15,000/month for Indian campaigns and $800/month for US campaigns (management fee only, separate from ad spend). We recommend a minimum ad budget of 3–4× the management fee to generate meaningful data and results.
How quickly can I see results from Google Ads?
Google Ads can generate leads within 24–48 hours of launch. Campaigns typically reach target CPL within 30–60 days as the algorithm's learning phase completes and we accumulate optimisation data.
What is Quality Score and why does it matter?
Quality Score (1–10) is Google's rating of your ad relevance, landing page quality, and expected CTR. A higher score means lower CPC — a Quality Score of 8 vs 4 on the same keyword can cut your cost per click by 50%. We systematically improve scores through tight keyword-ad-landing page message match.
Do I need a dedicated landing page for Google Ads?
Yes. Sending ad traffic to your homepage reduces conversion rates by 60–80%. We build dedicated landing pages for each campaign that match the ad message exactly — typically converting at 4–8% versus 0.5–1.5% for homepage traffic.
How do you handle negative keywords?
We start every campaign with 200–500 industry-specific negative keywords, review search term reports weekly, and add negatives continuously. This single practice typically cuts CPL by 20–40% within the first 60 days.
Can you take over an existing Google Ads account?
Yes. We start with a full audit identifying waste, structural problems, and missed opportunities — then either fix the existing structure or rebuild it, depending on what we find. You retain full ownership of the account either way.
What ROAS should I expect from Google Ads?
It depends on your industry and margins. E-commerce typically targets 4:1–8:1 ROAS. Service businesses focus on CPL targets. Unicrats clients in US markets average 4.1× ROAS. We set realistic targets based on your industry benchmarks before we start.
Do you run Google Ads for businesses outside Mumbai?
Yes. We manage Google Ads campaigns for clients across the USA (New York, Texas, California, Florida), UK, UAE, Australia, and Canada, as well as all major Indian cities. Our US campaigns are staffed by specialists familiar with American bidding benchmarks and consumer behaviour.
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